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Del Monte fruit juices ride in style

Del Monte tries to bring alive the style quotient by launching an on ground activation to promote its fruit drinks amongst the youth in seven cities

To bring alive the stylish quotient in its products, FieldFresh Foods, the joint venture between Bharti Enterprises and Del Monte Pacific, has launched Del Monte Legend Brigade, an on ground initiative with two handcrafted bikes. The activation is aimed at popularising the entire range of Del Monte fruit drinks and communicating that fruit drinks are a healthier alternative to carbonated drinks.

BANNER1 Del Monte Legend Brigade targets youth in the age group of 16 25 years, who are the primary consumers of the brand. The campaign is expected to run for two months across seven cities.

Speaking on the initiative, Yogesh Bellani, business head, Del Monte foods business, FieldFresh Foods, says, "In terms of new age beverage choices, the youth today are choosing healthier and tastier alternatives in the form of Del Monte fruit drinks."

The brigade, which consists of two girls and
fake ray bans boys on handcrafted bikes, will stop at youth hangouts such as Barista cafes and Coffee Day Xpress outlets in colleges, BPOs, malls and shopping districts. The youth present on the spot will witness the bikes and stand a chance to win instant prizes.

The activation is being promoted through radio partner Radio City, which will specify the date and time of each stopover. The youth will be invited to be ‘at the right place at the right time’ to witness the biking spectacle and pose for pictures on a bike with their favourite Del Monte fruit drink available at all these venues. The person who gets the maximum number of votes wins the grand prize a custom
cheap ray bans made handcrafted bike.

The route plan has been drawn to maximise eyeballs for the brigade in the cities, especially amongst the young TG
discount ray bans (target group). FieldFresh Foods expects hundreds of thousands of youth to be engaged both on ground and offline through this initiative. Gamers may continuously improve their scores and win attractive prizes at every stage. By converting their gaming points, they may even get a chance to win the grand prize, the Del Monte Legend Brigade customised bike. The online activity for the company is being managed by iContract.

The insight behind the campaign came from Del Monte fruit drinks’ stylish packaging, which the youth associate with.

"The drink comes in 202 cans and is primarily aimed at out of home consumption occasions it is also mainly consumed by the youth. Amongst the youth, choice of beverage is also a part of their style statement. The Del Monte Legend Brigade campaign revolves around a stylish bike that one can win," reasons Bellani.

The on ground activity, which is being carried out by Live Events, commenced in Mumbai and will move to Pune, followed by Delhi, Chandigarh, Bengaluru, Chennai and finally, Kolkata.

Del Monte fruit drinks are priced at Rs 25 for 240 ml. It is
replica ray bans available in variants such as Pineapple, Four Seasons, Pineapple Orange and the recently launched Green Apple and Orange flavours.Articles Connexes:

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Nico Rosberg wins from Lewis Hamilton Sebastian Vettel

On a track where overtaking is particularly difficult Rosberg is the 19th of 25 winners at the Circuit de Catalunya to start from pole Hamilton had targeted a strong start if he was to get past his rival Silver Arrow.

But it was Rosberg who made the perfect getaway. In contrast, Hamilton got too much wheelspin and was passed by Vettel, with Valtteri Bottas’ Williams also having a look into Turn One.

As Rosberg set a series of fastest laps out front early on, Hamilton struggled in Vettel’s wake and couldn’t get ahead. Mercedes struggling his with car’s left rear wheel put pay to an undercut when the pair made their first stops respectively on laps 14 and 15.

The pattern then repeated itself; however, Hamilton was particularly strong when Mercedes put him on hard tyres during his third stint on lap 32. guessed correctly that he would need another stop, which came on lap 51. Vettel had made his second 10 laps earlier; he complained of traffic but ultimately didn’t have the pace to respond.

Hamilton’s final stint on the mediums raised the prospect that he might also catch Rosberg, who was by now on hard tyres. However, the German’s lead was never threatened.

The win is his first since last year’s Brazilian GP and reduces Hamilton’s championship lead to 20 points. However, after the latter’s domination so far, the main benefit will likely be to Rosberg’s confidence.

"Just a fantastic weekend. Everything worked out, Saturday and Sunday, and it came together today," he said afterwards. "To be first and second, especially after the two week break when everyone brought upgrades, is great to see.

"It’s been a long time since l had such a bad start," Hamilton admitted. "I fought hard but unfortunately this is track is the worst for overtaking
discount ray bans and it’s impossible to follow here. It doesn’t matter what you do, you can’t get close enough.

"It was damage limitation for me."

Vettel finished 45 seconds behind Rosberg and the Malaysia GP winner admitted he was "not happy at all" about that.

"I’m pretty confident we will get closer again," he added, "hopefully in two weeks’ time. I’m confident in the next two or three races we should be stepping up our game again."

Raikkonen also stopped twice, but Ferrari still ran an alternate tyre strategy with the Finn switching to hard tyres after his first stop.

It didn’t really work out for him, though. The Finn was up from seventh to fifth place by the first lap, but he couldn’t make progress thereafter and took the chequered flag close behind Bottas.

Felipe Massa finished sixth in his Williams, with Daniel Ricciardo (Red Bull), Romain Grosjean (Lotus), Carlos Sainz (Toro Rosso) and Daniil Kvyat (Red Bull) completing the top 10.

Sainz’s first home grand prix
cheap ray ban outlet was something of a rollercoaster ride. Starting fifth alongside team mate Max Verstappen, the pair were picked off early on and soon dropped out of the top 10.

The Spaniard claimed ninth by passing Kvyat at the start of the final lap; however, Verstappen finished just out of the points in 11th.

With a gaggle of Sauber and Force India cars next up Felipe Nasr was
fake ray bans 12th ahead of Sergio Perez, Marcus Ericsson and Nico Hulkenberg
cheap ray bans there was more disappointment for McLaren as Jenson Button finished a lapped 16th.

Like Hamilton, he made a poor start dropping to 18th on the opening lap and later described his MP4 30 as "pretty scary to drive". much was the also the case when Fernando Alonso made his second pit stop on lap 28 the Spaniard suffering a brake failure, which brought a rapid response from McLaren’s front jack man but caused the car’s retirement.

McLaren’s Fernando Alonso overshoots his braking zone in the pits after his car fails to stop, nearly hitting the jackman.

With Will Stevens and Roberto Merhi bringing up the rear for Manor, another driver in the wars was Pastor Maldonado. Lotus driver made rapid headway from 12th on the grid to seventh in the early laps. However, Maldonado made contact when passing team mate Grosjean which eventually caused his retirement.Articles Connexes:

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cheap ray bans victim’s sister speaks out about violent murder

(Photo Source: KTSM)First responder tries to comfort burning victim before deathFirst responder tries to comfort burning victim before deathUpdated: Thursday, December 11 2014 8:45 AM EST2014 12 11 13:45:35 GMTIn the wake of a heinous murder,
discount ray bans family, friends, and investigators are trying to piece together the events that led to the death of 19 year old Jessica Chambers.More >>In the wake of a heinous murder, family, friends, and investigators are trying to piece together the events that led to the death of 19 year old Jessica Chambers. Her dying words could be what help investigators find her murderer.More >>Early autopsy results reveal that Jessica died from severe
replica ray ban sunglasses burns that covered 98 percent of her body. Her dying words could be what help investigators find her murderer.More >>PANOLA CO, MS (WMC) Hours after the man seen in the gas station surveillance video was cleared from being a person of interest in the burning death of
replica ray bans Jessica Chambers, her sister planned to travel from Texas on Wednesday to be with family in Panola County, Mississippi.Investigators and the community are trying to figure out who would commit such a violent crime. Her sister says she’s keeping tabs on Chambers’ case from her cell phone.Amanda Prince, an Army wife who lives in El Paso Texas, set up a Facebook page, "Justice for Jessica," in memory of her sister and in an effort to turn up leads for investigators.The 19 year old was found next to her car on a rural road near Courtland, Mississippi on Saturday night. Investigators say someone poured an accelerant on Jessica and set her on fire.With tears in her eyes, Prince told NBC affiliate KTSM that her sister, the maid of honor in her wedding, had burns on 98 percent of her body."Nineteen! At 19 years old? I don’t know how you come back from that?," Prince said. "I haven’t seen her since July . and now I’ll never see her again."Articles Connexes:

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